Ford has just revealed a new limited-edition Ranger in Europe called the Thunder. Should it be bound for South Africa?
Capped at just 4 500 units, the Ranger Thunder follows the same lucrative model of the Volkswagen Amarok Canyon and Dark Label; a bumper, blackout and bull bar upgrade on an otherwise standard bakkie. And in today’s difficult coronavirus landscape, who can blame Ford for doing their best to shift a few more units.
Pricing for the limited edition Ford Ranger Thunder has been pegged at £32 965, or in the ball park of R750k in a direct currency conversions. This puts it roughly R35 000 more expensive than the top-of-the-range Wildtrak 2.0-litre bi-turbo double cab, and R60k more affordable than the full-fat Ranger Raptor. So not entirely out of place in the bakkie-loving South African market.
Where it’s sold, the Ford Ranger Thunder is a single-specification offering – based off a 157 kW/500 Nm Wildtrak double cab finished in a color Ford likes to call Sea Grey with red highlights on blacked-out radiator grille and more Thunder badges than a WWE tailgate party. There’s yet more Ranger script on the tailgate finished in matte black.
Exclusive features on the Thunder are 18-inch murdered-out alloy wheels, black treatment on the bumpers, skid plates, fog-light surrounds and door handles; LED headlights with dark-tinted bezels and darkened tail lights. That badass top mounted roller shutter with divider pictured below is an option.
Shifting to the inside, there are full leather seats with Thunder embroidered in red, replete with matching red stitching on the steering wheel, seats, instrument panel and key touch points of the cabin. Red illuminated sill plates add yet more contrast to the black floor mats.
Customers have already begun placing their orders in Europe. Would you like to see such a limited edition of one of South Africa’s best-loved bakkies make an appearance locally?