We teamed up with Datsun in a celebration of a successful bakery started by law student turned entrepreneur and artisanal Baker, Babette Kourelos out in the creative district of Maboneng in Johannesburg’s CBD. The folks over at Datsun believe that in assisting businesses like Babette’s to rise above ever-pressing business issues with the assistance of low-cost motoring.
Managing any start-up business in today’s tough economic climate is a dynamic and complex challenge. Cash flow management, business savvy, tedious administration protocol not to forget that dreaded “T-word” being Tax, are all curse words that cause sleepless nights for any entrepreneur. It’s an endeavour for the stretched entrepreneur accompanied by raised eyebrows and the odd deep sigh. So why add to the woes and over complicate things when choosing a vehicle to support your business?
In steps Babette, a young woman who initially started studying a law degree where an aggressive pivot saw Babette under the bread-making apprenticeship of a 73-year-old master Baker from Vermont before heading back to Mzansi. Together with her sharpened skill and a newly acquired signature culture called “Maggie” (named after the baker’s wife) to start off her doing what she absolutely loves, baking artisanal bread and delivering it personally to customers in addition to running a bread baking academy. Although I always considered myself to more of an end-user when it comes to bread, I am engaged with the process as Babette educates with deeply rooted passion, which I can relate to. I respect the hustle behind the bread. Inspiring stuff.
Datsun believes that the Go and Go+ are perfect options for a start-up like Babette’s and I get it. Overcommitting to capital purchases like a car will get you pulling your hair out from anxiety around a multi-year commitment and that’s before factoring in maintenance costs where the Go, for the fourth year in a row according to the Kinsey Report which surveys motoring costs, proves to be the most cost-efficient when it comes to servicing costs. The Datsun Go and Go+ now also come with a 6 year /150 000Km Maintenance plan, as well as a roadside assistance plan operating all hours and every day. Well played, Datsun.
Any cost-conscious entrepreneur would rather deploy cash back into growing the business as opposed to being tied down by an expensive vehicle purchase. That’s where the Datsun Go fits the bill and is as good a decision to make as anything which will leave you, the entrepreneur, to focus on the task that matters for your business. And the question as to whether I’m inspired enough to start my own bakery any time soon…highly unlikely. As I said, I’m more of a bread end-user and prefer to keep it that way but don’t let me stop you.